Startups Urgently Need to Adapt to a Changing Market as Token Sales Drop 90 Percent

Token Sales

With a bear market and a change in sentiment around ICOs, the risk of using such a fundraising mechanism now constitutes a cheaper, more reliable way of hosting a crowdsale. A staggering collapse this year in ICO funding – from $ 2.5 billion in February to $ 181 million by September – means that it has become vital for startups to actively reduce their risk and costs.

This means trimming the fat where possible. An equitable way of achieving this is through one of the emerging ICO platforms wherein a token sale can be launched inexpensively in a …

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